El aporte de la comunicación en la preservación y puesta en valor del patrimonio cultural

The contribution of communication in the preservation and promotion of cultural heritage.

This article analyzes the importance of communication planning and the labor of social communicators in the work process of a research team, specifically in the project called MMM 3 - Registration, cataloging and protection: Architecture of the Modern Movement in Misiones. It proposes to analyze the communicative practices based on the theoretical contributions of the Communication for Development, as well as the Cultural Studies, which can provide tools for field work. Within the framework of the research process of this team, which in Misiones has achieved the declaration of heritage assets of numerous works of historical, cultural and architectural value, it is necessary to address communication as an essential component of the actions to be implemented in the territory.

Keywords: communication - heritage - modern movement - Misiones

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